3 Social Media Music Marketing Essentials

Article originally posted on Cyber PR

Photo credit to Cyber PR

Social media: can’t live with it, can’t live without it. This is our reality today.

All audiences now expect that you keep up with your socials.

Unfortunately, many musicians are still doing a lackluster job.

The whole point of executing on any social media is to get your audience engaged.

Are they?

Statistically, engagement is hard to come by. The average engagement is 1% for Instagram  .17% for Facebook and .05% for Twitter.

Pretty discouraging right?

It is therefore tricky and not the best use of your energy to spend all the time you do on socials and not see your posts making an impact.

The good news is, proper social media use and engagement (unlike god given musical talent) is learnable. The science behind what works and what doesn’t is studied almost to death.

I know what you are thinking “I just want to make music… not post on socials all day. But if I have to I’ll choose … Instagram!”

We totally understand. Instagram is hands down the favorite social these days.  But have you managed to put a system into place that really captures your fans on Instagram?

Here’s how to amp up your efforts across all social media channels…

Sadly, many artists take shortcuts by buying questionable likes and fans (read: fake) or they will hire subpar social media managers to handle all the content, posting, and profile upkeep.

We have incredible Social Media Managers on our Cyber PR team who can make a profound difference in your social media.

But what if you don’t want to hire an outside source, or maybe your budget won’t let you- here’s what to do: